🛑 It's not just about the followers or even the likes you get. We've compiled some of the best tips from world-renowned Social Media Management giants to find out what digital strategy lies you have been told as we help set the record straight. 📝
🟢 Get in touch with us via WhatsApp for all your Social Media Marketing needs at m+254 781 88 77 99.
We're here to set the record straight and demystify all the mysteries about digital marketing. Who are we? We're Mynterstellar 🤗 feel free to stalk us on our socials via the links below.
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Let's get back to our myth-busting duties. With the world going digital and now even the new dawn of the Metaverse a business owner like yourself is prone to wonder whether all this grass is as green as they say.
What is Digital Marketing?
Digital marketing or online marketing is all marketing efforts occurring on the internet. Businesses use digital channels such as search engines, social media, e-mail marketing, and other websites to connect with current and prospective customers. These also include communication through text or multimedia messages.
Our agency creates a digital marketing strategy tailored to your business model and goals.
For instance, if you want more product sales, more YouTube video viewers or more subscribers to your online course or webinar, it all boils down to the strategies.
If you're smart, you tend to do your research before diving into any new venture. We will begin with the actual myths and course the facts behind them. The one I believed before getting the hard truth was the likes and followers!
It's all about likes and followers
Nope, they matter, but there's more to it than that. You may choose to generate your viewership organically or through ads. Having 100,000 followers who will never convert to actual buyers is the worst. It's almost like speaking to an audience that is half asleep because regardless of them seeing your post, they will probably not engage or even make a purchase.
You want your ideal customer, buyer, or subscriber to come to you because they value your business and genuinely want to purchase what you offer. No timeline fillers are needed! Your digital business can have many goals and metrics like followers, page views, likes, and comments. These metrics could be misleading. Looking at the time spent on the website, abandoned carts for e-commerce sites, and the rate of website visitors converting into paying customers should be more the priority over the likes and followers.
It's a waste of money and only for established businesses
Let's bust this popular myth! Digital marketing is beneficial for both big and small businesses alike. You don't need a call centre to engage and communicate with customers. You can sell your products directly to a global consumer base without setting up a physical shop. Furthermore, digital marketing will help you reach valuable insights and data regarding the buying preferences of your target consumers.
Thus, you do not need backup from any marketing research company. With these facts laid out, don't you think digital marketing saves you more money than the amount you would eventually have to spend as you wait for your business to grow? I would invest everything in my business to reach my target market. Digital strategies help delve into your target audience's demographic like their age, gender, location, interests etc.
Website traffic equals success
Contrary to popular belief, the effectiveness of digital marketing lies in engaging the right kind of consumers visiting the website. So, it's not just how many people see your website, but how many of those viewing are your genuine customers and are interested in the products and services you offer. The key is focusing on your target market base.
A company's business plan does not need Digital Strategies
First impressions matter, right? If you agree with this sentiment, then look at digital marketing as the first point of contact between your business and your potential buyer. Since social media use is rampant, more people are looking for services and products that you may have to offer.
Having an online presence is an integral part of your company's business strategy since it plays a role in determining the market impression. A website helps various window shoppers interact with your product. As the number of online customers keeps growing, your company will grow alongside it.
Digital marketing is too technical to grasp
This myth couldn't be further from the truth! When I started my Interior Design business, I knew nothing about digital marketing and couldn't pay any computer specialist to do it for me. I then set time aside and learnt what it entails. Once I started implementing the various strategies, my sales and brand awareness improved tremendously. Digital marketing is a crucial marketing skill and should be adopted and embraced by every member of the company or business at all stages. Numerous sites offer free training on the same we especially recommend our personal favourite - Hubspot.
All I need is a website then I'm good to go
No deary, online customers are always on the lookout for the latest information on the products and services of their interest. You have to engage with your customers from the places they frequently visit. Examples of Social Media Platforms include Twitter, Facebook, Instagram, YouTube and TikTok. All these platforms are linked together to create a solid digital marketing plan. Depending on your business needs, the social media platforms used may vary. Continuously updating your website content ensures you capture returning customers.
Website optimization for mobile devices isn't needed
Most of us spend a lot of time on our phones. Mobile devices such as smartphones and tablets are convenient when accessing product websites. Easy usability and accessibility can show the client your professionalism and helps ensure they won't click away to a different site. Create a lasting impression of the brand. We make it easy for your business through our online web-building tools.
Criticism from clients on social media is bad for business
It's a matter of credibility and accountability. Legitimate customer complaints regarding your product or service are crucial. They will help you consider ways to improve your service or product. Rather than covering up genuine concerns and comments from customers, the company should provide a helpful response with the option to contact the customer service, with subsequent internal follow-up of the issue.
Search Engine Optimization (SEO) is extinct
This myth is doing rounds and we're here to bust it in its tracks. SEO is beneficial since almost everyone runs a search engine online to get information nowadays. Even though social media and apps are giving SEO a run for its money search engines continue to rule a large part of web traffic.
Digital Marketing is synonymous with computers
We use various platforms from computers, smartphones, tablets, game consoles, television, radio, and electronic billboards. From interactive advertisements and personalized e-mails to websites for mobile phones, digital marketing uses one or several forms of electronic media to reach out to consumers.
Conclusion
These myths and misconceptions hinder the growth of so many big and small businesses. Applied knowledge is power. The only way to bust these myths is by getting more informed. Luckily for you, we're your plug for all things digital marketing, website development, maintenance, and even SEO. Stay tuned for more tips and tricks.
Need to reach out? We're just a click away!
🟢 Get in touch with us via WhatsApp for all your Social Media Marketing needs at +254 781 88 77 99.